Who Broke It

I led the visual rebrand for Who Broke It, a political culture newsletter that unpacks the intersection of internet discourse and current events for a chronically online audience. The project involved developing a new identity across voice, visual system, and on platform presentation, all built to match the publication’s sharp and irreverent take on the culture of content and the politics of posting. The result gives dense political commentary a tone that feels approachable, timely, and genuinely shareable, turning a fast moving news cycle into something readers actually want to open.